Search Engine Optimization

Website Optimization, the process of setting a website up for prominent ranking in search engines, has matured to a level that a website that is not properly optimized simply will not be found by potential customers using search engines.

Depending your products or services, customer demographics and industry, there are several search engine marketing options that could be employed to create high volume relevant traffic on your website.

Which of these methods is right for your company can only be determined through consultation. There are no “one size fits all” solutions when it comes to online marketing. The team at Virtual Image looks at each client as an individual and to that end, craft an online marketing campaign that is both the most effective and the most cost effective.

Our Online Marketing Services include:

SEO or Search Engine Optimization

The most common form of online marketing and places your website in the natural or “Organic Listings” returned by a search engine.

SEM or Search Engine Marketing

The process of paying a search engine every time a visitor clicks on your website after using a search engine. This is often termed CPC (cost per click), Ad Words or Sponsored Links in a search engine. In return for this cost, your website appears prominently in the search results based on specific keywords bid on.

Local Maps

These appear at the top of most search engines and list websites in a localized area. The localized area shown is a result of the search engine user’s location or the inclusion of a city or town in the search term.

Social Media

Facebook, Twitter, Linkedin, Youtube, 4Square and more have been increasingly utilized to market products and services online. As with all online opportunities, careful review of products, customers, markets and demographics can determine if this is an appropriate avenue for your company.

Simple Ways To Attract Traffic to Your Web Site

Make your site informative and written to be found. The web is more than just a weave of sites, sites must be found for businesses to profit from this media. Check out the tips here to help improve your site's traffic.

Guidelines for Creating an effective web site

A brief checklist with a few tips here for the beginner. Where to start, what comes next.

The Top 10 Reasons to have a web site

Customers are looking for you online, will they find you, or your competitor? Why Should You be on The Internet?