On November 17, 2020, the federal government proposed dramatic changes to how Canada will enforce privacy law, forming in a new legal board to protect individuals’ personal information – and to regulate organizations’ privacy practices. Bill C-11: the Digital Charter Implementation Act creates the Consumer Privacy Protection Act (CPPA) to replace the federal Personal Information and Electronics Documents Act (PIPEDA), and […]

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SSL certificates are important, especially if you’re running your own website. It doesn’t matter whether you’ve got a small blog or a full e-commerce site: you need an SSL certificate. Here are some practical reasons why. Protection Against Hackers HTTP is the text protocol which sends information between your device and the website you’re visiting. […]

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A solid medical practice or health care digital marketing strategy involves several components, but paid search marketing (PPC) is the most direct and effective route to your bottom line. Below are some marketing strategies that health care and medical practitioners can use to gain exposure and results through paid search marketing. Expensive keywords, high competition, and self-diagnostics […]

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Paid Search Marketing or Pay-per-click advertising (PPC) advertising is an amazing tool for reaching customers online. It acts as a pull marketing technique that brings customers to you based on their searches. Through Paid search marketing (PPC), advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase the […]

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