The success of any business often depends on its ability to generate leads and to convert those leads into sales. In the contemporary global market, the internet allows you to sell to anyone, anywhere, at any time, which is why having a strong digital presence is crucial to your business success. In 2018, E-commerce accounted […]
Read More →Every time you enter a search into Google for a product or service, unseen auctions take place at lightning speeds between businesses and advertisers who are at war for your click, with the hope that it may eventually lead to a sale. Google Ads is Google’s online advertising platform that allows you to create online […]
Read More →The time when your smartphone home screen was filled with pages and pages of apps is perhaps over. People are tired of going to the app store to search and download apps, and momentum has now shifted from native apps towards Progressive Web Apps (PWA). PWA’s are helping countless companies save thousands of dollars in […]
Read More →Within the past 10 years, we have witnessed social media platforms rise from channels used to connect and communicate with friends and family, into essential business tools mandatory for success in the contemporary market. Today, almost every business and organization is using social media to market their products or services to their target audience. If […]
Read More →As of May 25, 2018, the European Union General Data Protection Regulation (GDPR) has gone into effect. What is the GDPR? The GDPR is a privacy and data protection regulation that has replaced the previous 1995 Data Protection Directive, harmonizes the various data privacy laws that exist across all the 28 member states of the […]
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