A solid medical practice or health care digital marketing strategy involves several components, but paid search marketing (PPC) is the most direct and effective route to your bottom line. Below are some marketing strategies that health care and medical practitioners can use to gain exposure and results through paid search marketing. Expensive keywords, high competition, and self-diagnostics […]

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Paid Search Marketing or Pay-per-click advertising (PPC) advertising is an amazing tool for reaching customers online. It acts as a pull marketing technique that brings customers to you based on their searches. Through Paid search marketing (PPC), advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase the […]

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Showing up on Google Maps is absolutely essential for attracting new customers. Having your business properly listed on Google My Business, and appearing in search results can be the difference of making it big and being forgotten. With a verified Google My Business account, detailed information about your business will appear across all of Google’s […]

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Today, there are a variety of advertising platforms you can choose from to build brand awareness and boost sales. Facebook Ads and Google Ads are the top pay-per-click advertising platforms that can generate great results if used correctly. Many businesses use both to achieve maximum visibility, drive more leads and sales, and find new customers. However, if your advertising […]

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