In this post, we’ll aim to not only answer that question, but also explain the benefits of using digital marketing over traditional marketing. So, let’s start off with the defining exactly what “digital marketing” is. Digital marketing – what is that? The world of marketing has completely changed since the rise and surge of the […]

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Why should you worry about doing a site audit? A reasonable question, certainly, and one which this article strives to make clearer for you. Our aim here is to simplify the sometimes complex concepts and processes behind page structure and on-page content which contribute to overall site health and rank. First, an overview and breakdown […]

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As you may have heard, Google recently announced significant changes to the way ads are displayed alongside search results. Traditionally, the SERP (Search Engine Results Page) layout has included paid ad space both above, and to the right of organic results. The new format, which has already begun rolling out to some users, removes the […]

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Who is Capa Granite? Capa Granite offers Granite, Quartz, and Marble countertop fabrication, installation and design to customers in the Greater Hamilton, Burlington, Oakville and Brantford areas. What They Needed The Capa Granite team came to Virtual Image with a goal in mind – they wanted a unique, fully responsive redesign that would embody both […]

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What is SEM? Search Engine Marketing (SEM) refers to the various initiatives that a website owner can take in order to increase the online visibility of his or her website in search engine results. SEM campaigns are designed to direct as much relevant and profitable traffic to a website as possible through the use of […]

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