In this post, we’ll aim to not only answer that question, but also explain the benefits of using digital marketing over traditional marketing.
So, let’s start off with the defining exactly what “digital marketing” is.
Digital marketing – what is that?
The world of marketing has completely changed since the rise and surge of the Internet.
It used to be direct mail, television, magazines and newspapers. Although they still exist today, those mediums have become quickly outdated.
There are also two big problems with those mediums:
- They’re not targeted
- Very difficult to track results
Even in their hay day, those platforms were not considered a precision approach. Blasting out ads over the television, using direct mail and others listed above was simply a numbers game. And fortunately, it’s become outdated.
In its place, digital marketing has surged.
Digital marketing in its most simple definition:
Digital marketing is data driven and targeted brand promotion through technology.
In a nutshell:
It advertises directly to your specific, ready to buy customers.
The two biggest benefits of using digital marketing to bring in more leads for your business are that it’s:
- Targeted marketing. You’re advertising directly to your specific, ready to buy customers, instead of blasting your ads to untargeted groups of consumers – which is, of course, much less effective.
- Very easy to track results. You can test out to see what works and what doesn’t, and adjust accordingly for maximum results.
Now that we know what digital marketing is, lets answer the next big question:
What is a digital marketing agency?
A digital marketing agency focuses on one thing in the digital world – results. There’s zero guesswork involved as strategies are created with laser focused conversion in mind, targeting a businesses’ specific customers. A legitimate digital marketing agency does not “spray and pray” to try and get results. Instead, a qualified team of consultants, developers, strategists, creatives and more work together from scratch to deliver real-world results.
How can a digital marketing agency help my business?
Great question. At it’s very core, a digital marketing agency improves your business. We help you bring in more leads. How? It’s simple. We sit down and evaluate your businesses’ needs, and from there develop a concise strategy that maximizes profits.
What types of digital marketing are available to my business?
There are many different kinds of digital marketing, but we’ll focus on the main core channels:
Search Engine Optimization (SEO)
Search engine optimization is simply ranking your website very high in Google, for the keywords that your specific audience is searching you for. Arguably it’s still the most important aspect of digital marketing, as 94% of all clicks happen within organic search listings.
However, even though it’s one of the most effective ways to drive new leads, it does not happen overnight. Any website cannot expect to rank very high within a number of days, or even weeks. It takes, at a minimum, six months of ongoing SEO efforts to see any meaningful results. Think long term.
PPC is usually about simply paying a search engine directly to show up high in results.
PPC ads can be very effective. You create ads that are placed the very top of Google results. You allot the ad a certain budget (for example, $300 / month). Then, any time a user clicks on that ad, money is spent from your account. So if it’s $1.50 / click, the ad lists as long as there’s money in your account. Once your funds run out, your ad ceases to exist.
Social Media Marketing
This strategy is a great way to connect directly with your customers. You can target specifically to them by advertising to people based on their age, gender, location, interests, and more.
Growing your social channels by increasing engagement, gaining more followers and more is a great long term plan for success.
After reading this post, we hope you understand the full capacity of how business can utilize digital marketing to successfully expand their outreach.