social media strategy

Think about the brands you follow on social media platforms. Do they provide you with valuable content? Do they have high audience engagement? All successful brands dedicate time and funds to at least two social media platforms, operating simultaneously. It’s proven to be one of the effective tools to bring in more customers to their business.

Virtual Image understands that creating successful social media pages is a stressful and tedious process. It takes time and a lot of trial and error before you see results. Luckily, our skilled social media management team is dedicated to launching and operating your company’s social media pages; developing compelling content, creative direction, and marketing strategies. Contact us today for a free consultation.

Here are 4 steps to creating quality social media content:

1. Create Attention-Grabbing Content

What catches an audience’s attention when scrolling on social media? Unique and creative material that connects with them on a genuine level.

Your copy should reflect your company’s values. It’s the voice of your brand and should sound aesthetically pleasing, well-organized, and trustworthy. Improving your writing and storytelling can provide direction to your customers, promote content, and drive conversions.

When designing graphics and recording videos, incorporate eye-catching elements such as bright colours, entertaining transitions, and clear-cut value. Effective content catches and retains attention, encourages engagement, and delivers a clear message. You can utilize videos, infographics, memes, and other types of content to do so.

2. Personalize Your Content

People want personalized brand content. They want to feel that a company is unique, has a meaningful mission they support, and speaks to them. Personalizing content requires studying your audience and identifying their wants, needs, likes, and dislikes. 

Consider your company’s target audience’s identities, pain points, and preferred content. You need to understand your audience. What type of message would resonate with them? What is the buyer persona?

The truth is, customers love nothing more than seeing an accurate portrayal of themselves in a message. However, remember that your audience’s details will shift between different platforms, so adjustments need to be made accordingly. 

3. Share and Repurpose Content

To better reach your audience, share and repurpose their content relating to your company. User-generated content (UGC) promotes greater brand awareness by utilizing your followers’ posts, images, videos, online reviews, and testimonials about you. UGC is an excellent way to connect with your audience and help strengthen your community!.

4. Interact with Your Audience

Another excellent way to promote brand awareness is by directly interacting with them on your social media pages. Replying to their comments and direct messages shows that you genuinely care about them which ignites a strong connection between brand and consumer.

Effective Social Media Marketing in Hamilton, ON

Loyal consumers are the heart of any successful company and social media is the perfect tool to nurture them. Here at Virtual Image, we offer social media marketing services that prioritizes your company’s digital traffic, engagement, and conversion performance,

For a free consultation call, contact Virtual Image today.