Linkedin is currently sitting at 810 million members, and has 57 million companies using the site. Using this platform can potentially take your business to the next level. It’s the perfect platform for connecting with others. As long as you follow these steps, you can expect to receive success with this platform

Complete Your Profile

Firstly, it’s important to complete your profile. When using LinkedIn, many users tend to leave important information off of their pages. Doing so not only lessens the spread of your company’s name, but those who do come across your profile won’t have the necessary information to make a fair judgment on whether or not they would like to continue with your service. Completing your profile also accounts to authenticity, as an incomplete profile may give an unprofessional impression to the consumer. Not only should you complete your profile according to Linkdn’s criteria, it’s important that you go above and beyond in that regard. For many consumers, this will be their first impression of your company, so it’s important to include all the necessary information.

Optimize profile for search rankings

Another way to increase the spread of your profile on LinkedIn would be to optimize your profile for search rankings. Just like how businesses optimize their SEO rank on search engines such as Google, the same can be done on Linkedin. Not only should you include keywords on your profile, but doing so for your profile picture also increases the chances for your business’s growth. As long as you use the right keywords, the likelihood that your business appears closer to the front page will increase. 

Connect with others

The primary reason as to why your business should make a LinkedIn to begin with is because it is the best platform when it comes to connecting with other people and businesses. Connecting with as many people as possible can be done using a few different methods. You can create your own targeted LinkedIn group, in order to connect with your target audience. You can also endorse other profiles. Doing so will increase the likelihood of other LinkedIn profiles endorsing your company in return. The more profiles your company connects with, the greater the likelihood of your company’s influence spreading the new potential consumers. 

As long as you follow these steps, you’re sure to find success in growing your business using linkedin. If you have any questions, be sure to contact the Virtual Image team today.