Today, there are a variety of advertising platforms you can choose from to build brand awareness and boost sales. Facebook Ads and Google Ads are the top pay-per-click advertising platforms that can generate great results if used correctly. Many businesses use both to achieve maximum visibility, drive more leads and sales, and find new customers. However, if your advertising […]

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Sharing information has become more seamless than ever, making it much easier to generate brand awareness or promote your service(s) to the masses. And with the Internet being such a powerful tool that can be used to generate ROI, investing in digital marketing should be a no-brainer. Digital marketing is made up of a lot of moving […]

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Social media platforms such as Facebook and Instagram are known for regularly altering their algorithms. This can often place your business pages and posts lower on timelines and on explore pages. By changing their algorithms, the goal of these social media platforms is to provide more value to their members by showing them content they’re […]

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Within the past 10 years, we have witnessed social media platforms rise from channels used to connect and communicate with friends and family, into essential business tools mandatory for success in the contemporary market. Today, almost every business and organization is using social media to market their products or services to their target audience. If […]

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