Who is Capa Granite? Capa Granite offers Granite, Quartz, and Marble countertop fabrication, installation and design to customers in the Greater Hamilton, Burlington, Oakville and Brantford areas. What They Needed The Capa Granite team came to Virtual Image with a goal in mind – they wanted a unique, fully responsive redesign that would embody both […]

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What is SEM? Search Engine Marketing (SEM) refers to the various initiatives that a website owner can take in order to increase the online visibility of his or her website in search engine results. SEM campaigns are designed to direct as much relevant and profitable traffic to a website as possible through the use of […]

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What is PPC? PPC, otherwise known as “Pay-Per-Click,” is a model of online marketing through which businesses pay a fee every time one of their advertisements is clicked. The most common and popular form of PPC marketing appears in the form of search engine advertisements such as Google AdWords and Bing Ads. How does it […]

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Today, creating and maintaining a successful website is more than just a one-step process. Many clients believe that once their website has been uploaded to the Internet, it is readily available to their target demographic; however, without a proper promotional strategy, a website can be lost within hundreds of pages of search engine results. In addition, tactile, paper-based directories such as Yellow Pages have fallen behind in our digital age. Search Engine Marketing campaigns such as Google AdWords have demonstrated both proficiency and cost efficiency when compared to Yellow Pages, resulting in measurable, higher quality results. Google AdWords is one example of an SEM strategy, but you are probably still asking yourself: “What is SEM, and why should I care?”

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