Who is Capa Granite? Capa Granite offers Granite, Quartz, and Marble countertop fabrication, installation and design to customers in the Greater Hamilton, Burlington, Oakville and Brantford areas. What They Needed The Capa Granite team came to Virtual Image with a goal in mind – they wanted a unique, fully responsive redesign that would embody both […]

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What is SEM? Search Engine Marketing (SEM) refers to the various initiatives that a website owner can take in order to increase the online visibility of his or her website in search engine results. SEM campaigns are designed to direct as much relevant and profitable traffic to a website as possible through the use of […]

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On February 26, 2015, Google released an official statement about website usability standards with regards to mobile browsing on tablet and smartphone devices. This statement revealed that, as of April 21, 2015, mobile usability will significantly affect a website’s rank in search engine results. This means that websites with higher mobile usability scores will be given higher search engine ranking priority over websites that have not been built or optimized for tablet and smartphone usage.

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What is PPC? PPC, otherwise known as “Pay-Per-Click,” is a model of online marketing through which businesses pay a fee every time one of their advertisements is clicked. The most common and popular form of PPC marketing appears in the form of search engine advertisements such as Google AdWords and Bing Ads. How does it […]

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