Copywriting is a critical component of any website, as it engages visitors, builds trust, and ultimately converts them into customers. The effectiveness of good copywriting cannot be overstated. By using language that is engaging, persuasive, and consistent, you are creating a cohesive brand image that resonates with your target audience, ultimately improving the user experience, […]

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What is a Landing Page? To put it simply, a landing page is a standalone web page created for a marketing or ad campaign. The name “landing page” is self explanatory, as it is the first page any visitor would view after clicking an email, ad, or link. It’s really common for people to confuse […]

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If you’ve ever browsed the web, chances are you’ve come across a site that uses website cookies. It’s likely that you’ve clicked the accept button without giving much thought into what a cookie is, and how it affects your browsing experience. This begs the question: what is a cookie, and what are they used for? […]

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What Is a Website Redesign? The reality is that website design is a major undertaking that no company with an online presence should take lightly. The decision to build a new website needs to be a strategic action that utilizes available data to put the company in a better position to meet future revenue goals. Businesses may […]

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The team at Virtual Image executes a multitude of stunning full-scale website design projects on a monthly basis. From expertise in search engine optimization, copywriting, and PPC services, we understand the need to keep things secure when you invest in these websites add ons and projects. Below are three tips on how to keep your […]

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