In basic terms, copywriting can be described as simply re-arranging words to make a product or service sell better. It is a text form of salesmanship that is popularly used in marketing and advertising. At Virtual Image, our in-house copywriting expert will provide your business with a uniquely branded voice using strategic and compelling written content that turns prospects into profits, blog readers into subscribers and social media followers into lifetime customers.
SEO Copywriting is the strategic use of keywords or search terms in a way that will help your website or landing page rank higher on search engines like Google. Key word research is required in order to determine which keywords or phrases receive the most searches online, followed by strategically implementing these keywords and phrases into the content. Website pages, landing pages, product descriptions, titles and headlines are all examples of content that require proper SEO in order to be effective when reaching the consumer.
Technical copywriting is less sales-oriented than most other forms of copywriting. Often meant for a specific demographic or target audience, technical copywriting requires specific field/industry knowledge that may require an expert or extensive research. Extra attention to grammar and spelling is also mandatory for this type of copywriting considering that it’s most popular in technology and health fields, where attention to detail is everything.
Marketing copywriting is probably the most useful and sought out form of copywriting. It requires an ability to tap into the consumers subconscious, understanding their desires, in order to write an appealing and persuasive piece of content. Marketing content needs to be valuable and easily digestible so it can be used across a variety of channels including billboard ads, Facebook & Instagram ads, online ads, direct sales email, and product descriptions. Company names, slogans, taglines, headings also need marketing copywriting expertise in order to be effective and captivating to the target audience.
Creative copywriting is about telling your story to the public and creating a recognizable brand. This includes coming up with a catchy slogans and unique captivating concepts for commercials and TV/YouTube ads. It also involves creating captivating captions for your posts on popular social media platforms like Facebook and Instagram. Creative copywriters work to find the right words and phrases that resonate most with consumers.
Public relations copywriting deals with official documents of communication between the public and organization. This includes press releases, public statements, and even tweets. Public relations writing goes hand in hand with the company’s reputation and should be effective in portraying them in the best light possible. PR copywriters should have a cool head and be able to write in a neutral tone of voice, especially when attempting to damage control after negative publicity or crisis situations.
Blog writing brings together elements from marketing copywriting, technical copywriting, creative copywriting, and SEO copywriting to produce content that the consumer can relate to, learn from, and share with their friends. Blog writing educates the target demographic about the problems, solutions, services, and products at hand. Having a consistent blog calendar can help you become a thought leader in your industry – someone people will come to and trust for accurate information related to their field or industry.
1. Save you time and effort – If you attempt to include copywriting into your overloaded schedule, then it’s likely you’ll end up with rushed content that will be insufficient to helping you reach your business goals. Good writing isn’t as easy as it may seem. It takes time and strategic thinking to produce writing that will be effective in converting prospects into leads and leads into sales. Even if you manage to produce a great piece of writing, it requires a lot of time, effort, and organization to consistently release high-quality copy.
2. You’re not a Google expert – If you want to rank higher on Google, certain keywords will be more beneficial to use in your copy than others. Google also checks grammar, spelling, and the over readability of the content to help determine where your site will rank.
3. Consistent tone and voice – To keep your readers engaged your content should be smooth, easy to understand, and read well with a consistent tonality. If the content can keep the consumer engaged until the end of the copy, then it’s more likely that they will follow the call to action suggested.
4. You’re too close to the business – Being an expert in your industry doesn’t mean you’re going to be able to sell it. Using content filled with industry jargon and technical terms can actually hurt your sales because readers often get scared away when they don’t know what you’re talking about. You need a copywriter to simplify the information and convey it to the consumer in easy to understand terms.
How content is written and conveyed to the target audience plays a huge role in your business success. Hiring Virtual Image as your professional copywriters will give you peace of mind knowing all copywrite produced will be effective in increasing your sales and meeting your business goals as a whole.
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