A Responsive Website is a website that automatically scales to fit the size (resolution) of the screen that the viewer is using. Whether the website is viewed using a Tablet, Smartphone, laptop, or desktop, it will always appear to have been designed and developed to fit the device's specific resolution. In short, the website responds to your device.
Today with up to 50% of online searches conducted on Smartphone’s and Tablets, Responsive Websites are popular in all market sectors. Consumer’s use Smartphone’s and Tablets to find retail shops and shop online, while Professionals use Mobile Devices for research and confirm supplier information.
A Mobile Website is specifically designed and developed for a mobile browsing experience on a Smartphone device and is, therefore, not able to scale and resize itself for Tablet and Desk Top devices. With a Responsive Design, a website is able to fit any resolution on any device, providing touch screen or keypad navigation and easy, convenient browsing.
Since a Responsive Website allows your website to reflect aesthetic and industry professionalism on any mobile, tablet, laptop, and desktop device, only one website needs to be created. This means that you are able to save time and money by only having one website designed and developed as opposed to the three or more websites that you would need to create without a Responsive Design. This also means that keeping your website's content up-to-date is much faster and much more cost effective since updates only have to be made in one location.
Responsive Designs can also be used to detect a user's device capabilities in order to alter the website's viewing experience and level of interactivity, such as enabling swiping and tilt features. Therefore, by having a Responsive Website, you are able to offer your users and, if applicable, your clients a higher quality browsing experience that is tailored to their specific viewing needs.
To experience the difference that a Responsive Web Design makes, please visit our Responsive Website Design Portfolio and browse our websites. Don't forget to visit the websites on multiple devices to see how a Responsive Design can adapt to any resolution and device.
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Your site will take full advantage of your computer's processing power by utilizing advanced programming and large imagery.
When on a tablet, your website will be slightly smaller in size, but it will still look just as nice as it did on your desktop monitor.
Smartphone browsing will dynamically modify your website's content so that it is fully optimized for all mobile screen sizes.