Website Optimization, the process of setting a website up for prominent ranking in search engines, has matured to a level that a website that is not properly optimized simply will not be found by potential customers using search engines.
Depending on your products or services, customer demographics and industry, there are several search engine marketing options that could be employed to create high volume relevant traffic on your website.
Which of these methods is right for your company can only be determined through consultation. There are no “one size fits all” solutions when it comes to online marketing. The team at Virtual Image looks at each client as an individual and to that end, craft an online marketing campaign that is both the most effective and the most cost effective.
Once a decision has been made and Virtual Image has been given the green light to establish a Google AdWords campaign, Virtual Image and the client(s) will meet to discuss various Pay-Per-Click (PPC) marketing strategies and establish a suitable AdWords campaign that will meet the client’s needs, expectations, budget, and aspirations. Virtual Image will also learn as much information about your services, products, and target demographics as possible in order create a specific, relevant, and highly-optimized AdWords campaigns.
One of the most important elements of a successful AdWords campaign is a highly optimized list of keywords. By researching a client’s services, products, and target demographics, Virtual Image can create a relevant list of keywords that places the client’s website at the top of Google’s search results, thus ensuring an optimal Click Through Rate (CTR) and an increase in revenue for the client.
Google AdWords campaigns can also target specific regions, whether local, national, or worldwide, in order to increase the optimization of the campaign and eliminate any unwanted and non-profitable attention towards the client’s products and services. This feature is extremely beneficial for smaller-scale businesses that work on a local or semi-local basis. As an example, Virtual Image can tailor a client’s AdWords campaign to ensure that their advertisement is featured on Google when accessed within the Hamilton, Burlington, and Ancaster regions, but not when Google is accessed around the general Toronto area (GTA).
Hiring a professional copywriting service is extremely beneficial when implementing SEO into your website. At Virtual Image, we use our copywriting services to combine all of the SEO methodologies highlighted on this page, such as Keyword Research and Geographical Targeting, and create a fully optimized foundation for your website. The copywriters at Virtual Image will ensure that your website applies to the goals of your business, reads well, and, most importantly, is placed above your competition in search engine results.
Depending on your demographics, social media websites such as Facebook, Twitter, LinkedIn, and YouTube can be used to strengthen your business' online viability and profitability. When established by the social media professionals at Virtual Image, your company's social media accounts can be used to increase sales of products or services, strengthen and widen brand awareness, increase customer support, and develop long-term customer relationships.
Make your site informative and written to be found. The web is more than just a weave of sites, sites must be found for businesses to profit from this media. Check out the tips here to help improve your site's traffic.
A brief checklist with a few tips here for the beginner. Where to start, what comes next.